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Free Maseratis! Print E-mail
Rolling Suite

Five-star resorts are finally offering four wheels to match: presenting the keys to your (hotel’s) Maserati



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Photo by Uwe Breitkopf

 

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WITH TOP HOTELS competing feverishly to attract elite guests—and inspire their loyalty—fancy cars are fast becoming the hottest perk. Many put you, rather than a chauffeur, behind the wheel. Start your engines here.

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A “COURTESY CAR” tends to be just that: a polite but dusty loaner, like that Crown Vic they offered you at your last hotel. The duPont Registry–reading folks at London’s Baglioni take a different view. This five-star boutique hotel, located on Hyde Park Gate, in Kensington, now offers guests chauffeured use of a new Maserati Quattroporte Executive GT. (It would run you about $135,000 to buy your own at the local dealer.)

Day or night, step out of the hotel’s polished front doors and into the leather-upholstered backseat of your curvaceous black beauty. Recline and unwind as massaging seats loosen your lumbar. May as well reach for the drink on the retractable wooden table in front of you while you’re at it. One of two chauffeurs specially trained by Maserati will pilot you and a guest around town to catch a show, conduct business, or simply make one hell of an arrival at the street corner of your choice.

Admittedly, London’s traffic-clogged streets aren’t ideal turf for a car that can top 60 miles per hour from a red light in less time than it takes to read this sentence. So Baglioni general manager Luca Virgilio suggests taking the Maz to the West End or Knightsbridge, where the refined sound of its motor will, as he says, “make your heart race,” if not that of the blurry guy in the VW Polo a half-mile back.

Launched in 2006, the service hasn’t wanted for users, with more than two dozen guests summoning the Baglioni’s 400-horsepower Maserati daily. According to Virgilio, “the Quattroporte is the perfect extension of the hotel out on the road: superb Italian design and discreet luxury.” It’s a suite on wheels.

King rooms from $510 (Baglioni hotels in Milan and Rome will soon offer similar service); baglionihotels.com

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